When Dove Hair asked curly-haired gals like myself to try out their new (and first ever) Dove #LoveYourCurls Emoji Keyboard, it wasn’t just about a cute new set of emoticons to add to our smartphone. In Dove Hair fashion, they were really looking deeper for women to get talking (in person and online) about their curly hair. You see for many of us, those beautiful tresses we normally throw around aren’t really naturally soft, smooth and straight. I don’t remember a time I didn’t straighten my naturally curly hair, sometimes working 2 hours or more to try to first blow dry it straight, then take a flat iron to make it smooth and then take a curling iron to put the curl back in my hair. However, it’s just what I’ve always done.
We’ll until now.
One trip to the salon, the lady asked if she could just style my hair. She had noticed a little corkscrew action coming up in my curly hair and she wanted to see how curly it was. Since I didn’t have anywhere to go, I let her do it her way – until she wheeled my chair around and I saw that the curly mane I smoothed down daily from fear someone would think I was Tina Turner…looked beautiful. I was still kinda shocked so I went home to show my then-boyfriend-now-husband what he thought…
To my surprise he loved it. Like loved it so much he asked me to wear it like that more often. So I continued to style it the “real way” from time to time…even our engagement pictures, I used my diffuser and a little gel to style my hair. To this day, those are some of my favorite photos.
Funny it took less time to style the curly way than the way I typically did my hair, but for some reason, I suppose out of routine (and thinking the grass is always greener), I still yearned for straight hair.
Fast forward about 10 years, I was back to an arduous routine of wash, blowdry, straighten and curl to style my hair.
Then my 4 year-old daughter, who also inherited the dark, curly mane came into my bathroom and picked up some of my defrizzing product.
“Mama, can you please make my hair look like that,” pointing to the lady on the front of the bottle that had long STRAIGHT as a nail hair.
“Baby,” I said. “You don’t want your hair to look like THAT! Your hair is beautiful just the way it is with your perfect curls.”
“Then why do you use it on your curls, mama?”
Yep – that’ll get you every time. Hearing your own words work against you in a “do as I say, not as I do” kinda moment.
That’s when I realized I wasn’t being real. I wasn’t being real to her or to me and I wasn’t setting a good example of how I wanted her to view her own beauty. The way I wanted her to see herself everyday in a way that made her proud of the way she looks and feels on the inside and the out.
And while getting all of us to change our perception of beauty must be on a personal level, Twitter is helping to make a change on a social one. Every time you share a #LoveYourCurls moment on Twitter, a custom Dove Curly Hair Emoji will appear in the tweet.
So for all of us curly-headed women who feel the need to kill all those healthy hair cells with tons of heating tools to look like that “other” girl, consider just looking like you for a change. That means curly hair and all. And while you practice a little authenticity, consider it online as well as offline. There’s no need to just find anything to represent you on the standard Emoji keyboard. There’s one of your very own curly-headed emoticon just a free click away.
This post is part of a social shopper marketing insight campaign with Pollinate Media Group® and Dove Hair, but all my opinions are my own. #pmedia #LoveYourCurls #pmgdove http://my-disclosur.es/OBsstV