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Real Solutions for Real Parents by Autumn Rose Reo

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The Not-Com Shift: Why companies are moving from .com to not-com

Yum

September 13, 2015 By Autumn Rose Reo 22 Comments

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For the last 30 years that people have been using email (yes, it’s already been that long), we’ve already programmed ourselves to say “our email provider.COM” as the way to reach us online.  When you get a web address to check out, your brain already adds the .com before it’s even uttered. But have you ever stopped to think what’s the point of using a dot.com? We’ve partnered with Name.Kitchen to take a look at why companies are moving from .com to not-com. 

Not-Com-Shift

So first of all, why does a dot.com hold more distinction than a .org, .net, or even a .coffee? Well, honestly, it doesn’t. Especially in a world that now thinks how to share it’s message in no more than 140 characters. It’s just extra time, money and space that you could be using to describe your business, to be more distinctive, and for many companies, including international organizations, it’s part of the big shift from .com to the new not-com. 


According to the Domain Name Industry Brief survey in 2014, there are about 284 million registered domain names. And it’s been approximated that there are almost 1 billion websites on the Internet. 

When you are a business trying to stand out in a crowd, you have to do something innovative, but that makes sense…like opting for a not-com instead a dot.com. 

A New Branding Tool

While picking a company name is a hard enough process within itself, with so many other websites and domains, the likelyhood your name is already in use is pretty high. So in the past, we’ve gotten creative, but adding a hyphen or spelling out the dot.com. These solutions may have worked to get your company on the web, but it didn’t do any favors to help potential customers to find you or your website. However, by using a not-com., you’ve opened your business up to a whole new set of branding rules.

Picking-the-Right-Name-For-Business

Still deciding on your business name? Get tips to Picking the Right Name for Your Business.

For Icarus Photography (www.icarus.photos), business owner Katy Lengacher made the switch because she wanted to amplify her brand and carve out a niche in wedding photography. 

Having a unique domain that describes what I’m thinking about, doing and breathing all day was a no-brainer,” Lengacher says. “It’s the perfect new branding identity tool. ” 

Read more about why Lengacher picked her name and why a not-com.

Start a Buzz

These “not-com” options like .photos or .photography have obvious benefits, including memorability, meaning and availability. Choices like .COFFEE, .FLORIST, and .STYLE  immediately conjure images to the consumer, while words like .COMPANY, .BUSINESS and .MEDIA have broader appeal. And let’s just consider the SEO opportunity for you here, as well. If you’re a coffee company, then let’s just say you’re coffee company, not a coffee company.com.

Driftaway.Coffee 3

Photo Driftaway Coffee

And that’s exactly what Driftaway Coffee (www.driftaway.coffee) did when NY owners Suyog Mody and Anu Menon made the jump not just from corporate America but to a coffee subscription service that that delivers personalized fresh-roasted coffee to your door. The ‘dot-coffee (.coffee) has provided them a obvious digital storefront and been a great conversation starter. 

We are an online business exclusively selling online,” says Mody. “It’s a URL that implies what we do.”

Read more about Driftaway Coffee’s choice for a not-com.

Bring Your Business to the Customer

When you’re trying to not just teach people about a topic, but also stir up sales from your business, you have double the work for marketing your business and the subject matter.

Fermentista.Kitchen 2

Photo Fermentista Kitchen

For authors Kirsten and Christopher Shockey, they wanted to educate people about fermentation as a culinary art and hopefully, point people to buy their book. So The Fermista’s Kitchen (www.ferminista.kitchen) was born. 

People like to be in their kitchen, and we want it to bring this idea that fermentation is really easy and really accessible into your life.” says Kirsten Shockey.

Read more about why the Shockeys picked their name and why a not-com. 

Choosing a great name for your business is one of the most important decisions. Name.Kitchen offers tips, advice and inspiration to help you jump-start the name brainstorm. By taking a 360-degree approach to naming, Name.Kitchen blends business, human interest and pop culture to help create your business success story. Name. Kitchen is powered by Donuts, helps entrepreneurs (“business chefs”) to create the perfect recipe.

Ready to get cooking with Name.Kitchen? Get cooking now.

Name-Kitchen

This is a sponsored post written by me on behalf of Name.Kitchen.

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Autumn Rose Reo

About Autumn Rose Reo

Texas blogger, TV contributor, PR pro, and mother of two (including a son with a Congenital Heart Defect) , Autumn Rose Reo is always on the search for REAL SOLUTIONS for REAL PARENTS that REALLY WORK. From parenthood, things to do, reviews, style, recipes and more, she’s always cookin’ up something fun, resourceful and good to know! She’s frequently featured on TV sharing her solutions and in her spare time, she’s helping others promote their business with her own PR shop, The Reo Agency See what she’s burning, party she is planning, or what challenge she is taking on today.

Comments

  1. AvatarRobin (Masshole Mommy) says

    September 14, 2015 at 10:08 am

    It;s so hard to make sure you are picking the right name for your business. It’s a tough job!

    Reply
  2. AvatarDaisy says

    September 14, 2015 at 10:26 am

    I was wondering about some non-com’s that I have seen lately. I wasn’t sure how they were doing it!

    Reply
  3. AvatarJeanette says

    September 14, 2015 at 11:12 am

    You are correct when we were looking for a new business name most names we thought of were taken. The Not-com’s would be a great way to go!

    Reply
  4. AvatarJennifer says

    September 14, 2015 at 12:57 pm

    This was a very interesting read. I remember when the dot com thing was all the rage, and websites were the end all be all.

    Reply
  5. AvatarDawn says

    September 14, 2015 at 1:39 pm

    The best part of this post? The fact that if you’re a company, you’re a company. Not a company.com.

    Reply
  6. AvatarKelly Hutchinson says

    September 14, 2015 at 2:06 pm

    I wish I had known about this when I was deciding on my blog name! Maybe a re-branding is in my future!

    Reply
  7. AvatarSunny says

    September 14, 2015 at 3:03 pm

    This is super interesting. I didn’t even realize you could do it with the different domain names like that.

    Reply
  8. AvatarShauna says

    September 14, 2015 at 6:34 pm

    I had no clue this was happening. In my mind it is always just .com. Now I know. Thanks for the information.

    Reply
  9. AvatarStacie says

    September 14, 2015 at 8:08 pm

    This is definitely a way to differentiate your company. It was a very interesting read.

    Reply
  10. AvatarCathi says

    September 14, 2015 at 8:14 pm

    Such good info that I have not thought about. Interestingly, one of my very favorite websites ranked 603 in the US and 2297 in the world is a .org.

    Reply
  11. AvatarNolie says

    September 14, 2015 at 8:17 pm

    It is true, every day it is that much harder to come up with a name not taken.

    Reply
  12. AvatarAnn Bacciaglia says

    September 14, 2015 at 10:16 pm

    Choosing a name for your business is so important. It is so hard to settle on just one.

    Reply
  13. Avatargingermommyrants says

    September 14, 2015 at 10:18 pm

    This is such a interesting post. I will have to share this with my friend. She is trying to come up with business names for her new adventure.

    Reply
  14. AvatarVera Sweeney says

    September 14, 2015 at 11:12 pm

    This is such a great idea!!! I love all other options instead of .com, I had not heard of it before this!

    Reply
  15. AvatarLiz Mays says

    September 14, 2015 at 11:26 pm

    It definitely makes a site a lot more catchy and memorable. There are some creative ways to use those domains.

    Reply
  16. AvatarDawn McAlexander says

    September 14, 2015 at 11:43 pm

    It can definitely be hard to pick the right name for your blog. I own the .com, .org, .net and some others for my sites.

    Reply
  17. AvatarSabrina @ Dinner, then Dessert says

    September 15, 2015 at 12:00 am

    The .com standard is becoming a thing of the past! I’m glad people are becoming more accepting of more creative and exciting domain names!

    Reply
  18. AvatarOurfamilyworld says

    September 15, 2015 at 4:15 am

    It makes a lot of sense. Your business will turn out faster in searches when you are not using a .com.

    Reply
  19. Avatardawn says

    September 15, 2015 at 4:34 am

    picking the right name for your business is super important. i changed mine twice before i finally new this is the one i wanted.

    Reply
  20. AvatarShelley Zurek says

    September 15, 2015 at 6:44 am

    oh I agree, it’s so hard to find your correct name that easily protrays what you do. The Not Come approach really gets your ideas and business model across in a better way.

    Reply
  21. Avatarkrystal says

    September 15, 2015 at 6:26 pm

    I had no idea. I am trying to name a company right now so I should look up some more of these tips!

    Reply
  22. AvatarSusan Averello says

    October 5, 2015 at 12:22 pm

    But yet your own website uses ,com

    Reply

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Meet this Mama: Autumn Rose Reo

Autumn Rose ReoGet REAL Solutions for REAL Parents that Work! From recipes, things to do, parenting tips (and fails) and how to cope with everything in between, she'll share all the best ways to take on your (mama) challenges... https://www.mamachallenge.com/about/

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INGREDIENTS

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