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Real Solutions for Real Parents by Autumn Rose Reo

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The Not-Com Shift: Why companies are moving from .com to not-com

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September 13, 2015 By Autumn Rose Reo 22 Comments

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For the last 30 years that people have been using email (yes, it’s already been that long), we’ve already programmed ourselves to say “our email provider.COM” as the way to reach us online.  When you get a web address to check out, your brain already adds the .com before it’s even uttered. But have you ever stopped to think what’s the point of using a dot.com? We’ve partnered with Name.Kitchen to take a look at why companies are moving from .com to not-com. 

Not-Com-Shift

So first of all, why does a dot.com hold more distinction than a .org, .net, or even a .coffee? Well, honestly, it doesn’t. Especially in a world that now thinks how to share it’s message in no more than 140 characters. It’s just extra time, money and space that you could be using to describe your business, to be more distinctive, and for many companies, including international organizations, it’s part of the big shift from .com to the new not-com. 


According to the Domain Name Industry Brief survey in 2014, there are about 284 million registered domain names. And it’s been approximated that there are almost 1 billion websites on the Internet. 

When you are a business trying to stand out in a crowd, you have to do something innovative, but that makes sense…like opting for a not-com instead a dot.com. 

A New Branding Tool

While picking a company name is a hard enough process within itself, with so many other websites and domains, the likelyhood your name is already in use is pretty high. So in the past, we’ve gotten creative, but adding a hyphen or spelling out the dot.com. These solutions may have worked to get your company on the web, but it didn’t do any favors to help potential customers to find you or your website. However, by using a not-com., you’ve opened your business up to a whole new set of branding rules.

Picking-the-Right-Name-For-Business

Still deciding on your business name? Get tips to Picking the Right Name for Your Business.

For Icarus Photography (www.icarus.photos), business owner Katy Lengacher made the switch because she wanted to amplify her brand and carve out a niche in wedding photography. 

Having a unique domain that describes what I’m thinking about, doing and breathing all day was a no-brainer,” Lengacher says. “It’s the perfect new branding identity tool. ” 

Read more about why Lengacher picked her name and why a not-com.

Start a Buzz

These “not-com” options like .photos or .photography have obvious benefits, including memorability, meaning and availability. Choices like .COFFEE, .FLORIST, and .STYLE  immediately conjure images to the consumer, while words like .COMPANY, .BUSINESS and .MEDIA have broader appeal. And let’s just consider the SEO opportunity for you here, as well. If you’re a coffee company, then let’s just say you’re coffee company, not a coffee company.com.

Driftaway.Coffee 3

Photo Driftaway Coffee

And that’s exactly what Driftaway Coffee (www.driftaway.coffee) did when NY owners Suyog Mody and Anu Menon made the jump not just from corporate America but to a coffee subscription service that that delivers personalized fresh-roasted coffee to your door. The ‘dot-coffee (.coffee) has provided them a obvious digital storefront and been a great conversation starter. 

We are an online business exclusively selling online,” says Mody. “It’s a URL that implies what we do.”

Read more about Driftaway Coffee’s choice for a not-com.

Bring Your Business to the Customer

When you’re trying to not just teach people about a topic, but also stir up sales from your business, you have double the work for marketing your business and the subject matter.

Fermentista.Kitchen 2

Photo Fermentista Kitchen

For authors Kirsten and Christopher Shockey, they wanted to educate people about fermentation as a culinary art and hopefully, point people to buy their book. So The Fermista’s Kitchen (www.ferminista.kitchen) was born. 

People like to be in their kitchen, and we want it to bring this idea that fermentation is really easy and really accessible into your life.” says Kirsten Shockey.

Read more about why the Shockeys picked their name and why a not-com. 

Choosing a great name for your business is one of the most important decisions. Name.Kitchen offers tips, advice and inspiration to help you jump-start the name brainstorm. By taking a 360-degree approach to naming, Name.Kitchen blends business, human interest and pop culture to help create your business success story. Name. Kitchen is powered by Donuts, helps entrepreneurs (“business chefs”) to create the perfect recipe.

Ready to get cooking with Name.Kitchen? Get cooking now.

Name-Kitchen

This is a sponsored post written by me on behalf of Name.Kitchen.

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About Autumn Rose Reo

Texas blogger, TV contributor, PR pro, and mother of two (including a son with a Congenital Heart Defect) , Autumn Rose Reo is always on the search for REAL SOLUTIONS for REAL PARENTS that REALLY WORK. From parenthood, things to do, reviews, style, recipes and more, she’s always cookin’ up something fun, resourceful and good to know! She’s frequently featured on TV sharing her solutions and in her spare time, she’s helping others promote their business with her own PR shop, The Reo Agency See what she’s burning, party she is planning, or what challenge she is taking on today.

Comments

  1. Robin (Masshole Mommy) says

    September 14, 2015 at 10:08 am

    It;s so hard to make sure you are picking the right name for your business. It’s a tough job!

    Reply
  2. Daisy says

    September 14, 2015 at 10:26 am

    I was wondering about some non-com’s that I have seen lately. I wasn’t sure how they were doing it!

    Reply
  3. Jeanette says

    September 14, 2015 at 11:12 am

    You are correct when we were looking for a new business name most names we thought of were taken. The Not-com’s would be a great way to go!

    Reply
  4. Jennifer says

    September 14, 2015 at 12:57 pm

    This was a very interesting read. I remember when the dot com thing was all the rage, and websites were the end all be all.

    Reply
  5. Dawn says

    September 14, 2015 at 1:39 pm

    The best part of this post? The fact that if you’re a company, you’re a company. Not a company.com.

    Reply
  6. Kelly Hutchinson says

    September 14, 2015 at 2:06 pm

    I wish I had known about this when I was deciding on my blog name! Maybe a re-branding is in my future!

    Reply
  7. Sunny says

    September 14, 2015 at 3:03 pm

    This is super interesting. I didn’t even realize you could do it with the different domain names like that.

    Reply
  8. Shauna says

    September 14, 2015 at 6:34 pm

    I had no clue this was happening. In my mind it is always just .com. Now I know. Thanks for the information.

    Reply
  9. Stacie says

    September 14, 2015 at 8:08 pm

    This is definitely a way to differentiate your company. It was a very interesting read.

    Reply
  10. Cathi says

    September 14, 2015 at 8:14 pm

    Such good info that I have not thought about. Interestingly, one of my very favorite websites ranked 603 in the US and 2297 in the world is a .org.

    Reply
  11. Nolie says

    September 14, 2015 at 8:17 pm

    It is true, every day it is that much harder to come up with a name not taken.

    Reply
  12. Ann Bacciaglia says

    September 14, 2015 at 10:16 pm

    Choosing a name for your business is so important. It is so hard to settle on just one.

    Reply
  13. gingermommyrants says

    September 14, 2015 at 10:18 pm

    This is such a interesting post. I will have to share this with my friend. She is trying to come up with business names for her new adventure.

    Reply
  14. Vera Sweeney says

    September 14, 2015 at 11:12 pm

    This is such a great idea!!! I love all other options instead of .com, I had not heard of it before this!

    Reply
  15. Liz Mays says

    September 14, 2015 at 11:26 pm

    It definitely makes a site a lot more catchy and memorable. There are some creative ways to use those domains.

    Reply
  16. Dawn McAlexander says

    September 14, 2015 at 11:43 pm

    It can definitely be hard to pick the right name for your blog. I own the .com, .org, .net and some others for my sites.

    Reply
  17. Sabrina @ Dinner, then Dessert says

    September 15, 2015 at 12:00 am

    The .com standard is becoming a thing of the past! I’m glad people are becoming more accepting of more creative and exciting domain names!

    Reply
  18. Ourfamilyworld says

    September 15, 2015 at 4:15 am

    It makes a lot of sense. Your business will turn out faster in searches when you are not using a .com.

    Reply
  19. dawn says

    September 15, 2015 at 4:34 am

    picking the right name for your business is super important. i changed mine twice before i finally new this is the one i wanted.

    Reply
  20. Shelley Zurek says

    September 15, 2015 at 6:44 am

    oh I agree, it’s so hard to find your correct name that easily protrays what you do. The Not Come approach really gets your ideas and business model across in a better way.

    Reply
  21. krystal says

    September 15, 2015 at 6:26 pm

    I had no idea. I am trying to name a company right now so I should look up some more of these tips!

    Reply
  22. Susan Averello says

    October 5, 2015 at 12:22 pm

    But yet your own website uses ,com

    Reply

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And don’t miss: 
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Get the deets: https://pgafrisco.com/events

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A few of my favorites included: 
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AND SO MANY MORE I HAVEN’T VISITED!

With so much to offer from a huge farmers market, local art, cool spots to eat and drink and so many unique spots to shop, I was already creating my itinerary for “next time” before I left. (So I am open to recommendations for places to stay if you have them!) 

Thank you, @VisitMcKinneyTX & @downtownmckinney for inviting me. 

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Thanks, Jimboy for nudging me in the right direction for tacos!

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12pm, 2pm, 4pm and 6pm

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🎪 Snacks + drinks are available, but you should eat dinner before or be ready for a late dinner! 

🎪 Attire is business casual, but make it fun for a festive, fun night out! 

🎪 Pair it with a trip to @Prairie Lights for 
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October has definitely flown by and I couldn’t believe how many of my favorite experiences we didn’t get to attend, but an afternoon at @sixflagsovertexas took care of a lot of my fall bucket list! Halloween fun, seeing the leaves start to change, one of the best strudels + a true Oktoberfest bier, and picture moments galore - we’re all checked off! 

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🤩 Plus make sure to stop and read the gravestones- they name all the rides that have gone out of rotation. 

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There’s always so much to see and do, but for us it’s the FOOD! So many people asked us what’s the best thing thing to eat, so here’s our short list of #musteats at the State Fair of Texas!

✔️Every good Texan knows your first stop (and also your last) is @fletcherscornydogs. But did you know there’s more than the original to try? Go for the Dallas Hot Bird Dog dippes in spicy batter, deep-fried, split open and then piled high max and cheese, @cholulahotsauce and crispy jalapeños. #Daymade and you just started!

✔️ Pay homage to the to who @texasmonthly calls the “high priest of frying, @chef_abel, and order up his newest creation, the Doh-Muf: part fluffy donut, part muffin and all goodness with Bavarian cream and coated in banana nut muffin batter. Want to up the ante? Then while you’re there, snag the fried PBJ. (Ask for the Priscilla, just like the King.)

✔️ Don’t fly off too far…get another new dish - the Texas Ranch Hog Wings from @nevinsconcessions. Grab lots of napkins and The Fried Charcuterie Board from this dynamic duo.

✔️ I hope you’re not full because we aren’t finished yet - it’s time to get your greens on from @chefcassy. Deep fried collard greens of course served with a honey-glazed chicken wing! 🐔 

✔️ Quite possibly the fastest thing we ate - was the Ultimate Brookie Monster from @smokeyjohnsbbq. It may not be pretty, but with chocolate chip cookie + brownie, @oreo, marshmallow, all deep fried and served with @bluebellicecream, cheesecake crumbles and strawberry sauce…it’s the ultimate dessert (because everything is in it!)

✔️ Like a corn dog, no trip to the fair is complete without a funnel cake from @ferniesfunnelcakes. It’s the perfect nibble as you people watch your way through the fair (and burn off a few calories before you eat again.)

✔️ So you done yet? You might be for now, so make sure to grab your @stifflersmomscookiefactory to go and wash it down with a dirty soda (ask and they’ll show you!)

HBD, #BigTex - we enjoyed it!

🎡 🌮 🌯🍗🍩

#Texas #statefairoftexas #statefair #deepfrieddynasty #dfw #dallas #statefairfood
If only every #tacotuesday was like this. 🌮 I If only every #tacotuesday was like this. 🌮 

I can’t help but take up on a good challenge, so when @visit_arlington asked what was my vote favorite taco during their #SavetheTacos campaign, I couldn’t let them down. ✔️ 

With 12 restaurants ready to face off for the title of “Arlington’s Favorite Taco,” anyone can vote and then win prizes for making their vote. 

Wanna play? You have 12 tacos and 10 days to make your 🗳.

My favorite? I’ll never tell, but I sure did have a good time doing the research.

This is what #TacoTuesday was made for.

#ArlingtonTexas #ArlingtonTx #aworldofwonderful #arlington #dfw #tacos #taco #dallasblogger #dfwinfluencer
BBQ leftovers? 

If you happen to have any, what’s your favorite way to put them to work in the kitchen?

I’m talking ways to use that sausage, brisket or smoked chicken from July 4th on @wfaagmtthis!
🇺🇸 Green Sauce for Brisket Breakfast Tacos
🇺🇸 Smoked Chicken Salad
🇺🇸 One-Pan Sausage, Potato and Green Bean Dinner

#july4 #independenceday #gmt #goodmorningtexas #bbq #brisket #dallas #dfwinfluencer #dallasblogger
When mom is away, the minions will play. 👀 I w When mom is away, the minions will play. 👀

I was away for work and a special box from @universalpictures @theslyfoxclub showed up! 

My miniboss (and her accomplice) busted it open and made their own unboxing video to send to mom (check my Instastories). 

As much fun as they had making the unboxing video, we had to go see @Minions The Rise of Gru opening night. We both loved it (and the soundtrack is winning especially when your kiddo sings The Rolling Stones on the way home!)

➡️ See #Minions #TheRiseOfGru only in theaters TODAY! 

⭐️ ⭐️ ⭐️ ⭐️ ⭐️ 

#minions #TheRiseofGru #Ad
DFW: It’s Good Friday - so do something good! S DFW: It’s Good Friday - so do something good!

Sign up for the The Heroes for Children 5K & Family Fun Run happening tomorrow, April 23 at Hall Park in #FriscoTx!

This is family-friendly race and party to raise awareness and funds for families affected by pediatric cancer in Texas presented by @heroesforchildren! This Dallas-based org advocates for and provides financial and social assistance to families with children battling cancer throughout Texas. 

🥇 5K runners receive an event T-shirt and the first 300 finishers receive a special Heroes for Gold Ribbon medal. 

Also enjoy:
🏃‍♀️ family fun zone
🏃‍♂️ community sponsored events
🏃‍♀️ Gold Go Gold Art exhibit
 
🏃‍♀️ Register now: https://www.heroesforchildren.org/5k-funrun-frisco and save $5 with promo code HEROESRUN5!

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