For the last 30 years that people have been using email (yes, it’s already been that long), we’ve already programmed ourselves to say “our email provider.COM” as the way to reach us online. When you get a web address to check out, your brain already adds the .com before it’s even uttered. But have you ever stopped to think what’s the point of using a dot.com? We’ve partnered with to take a look at why companies are moving from .com to not-com.
So first of all, why does a dot.com hold more distinction than a .org, .net, or even a .coffee? Well, honestly, it doesn’t. Especially in a world that now thinks how to share it’s message in no more than 140 characters. It’s just extra time, money and space that you could be using to describe your business, to be more distinctive, and for many companies, including international organizations, it’s part of the big shift from .com to the new not-com.
According to the Domain Name Industry Brief survey in 2014, there are about 284 million registered domain names. And it’s been approximated that there are almost 1 billion websites on the Internet.
When you are a business trying to stand out in a crowd, you have to do something innovative, but that makes sense…like opting for a not-com instead a dot.com.
A New Branding Tool
While picking a company name is a hard enough process within itself, with so many other websites and domains, the likelyhood your name is already in use is pretty high. So in the past, we’ve gotten creative, but adding a hyphen or spelling out the dot.com. These solutions may have worked to get your company on the web, but it didn’t do any favors to help potential customers to find you or your website. However, by using a not-com., you’ve opened your business up to a whole new set of branding rules.
Still deciding on your business name? Get tips to Picking the Right Name for Your Business.
For Icarus Photography (www.icarus.photos), business owner Katy Lengacher made the switch because she wanted to amplify her brand and carve out a niche in wedding photography.
Having a unique domain that describes what I’m thinking about, doing and breathing all day was a no-brainer,” Lengacher says. “It’s the perfect new branding identity tool. ”
Read more about why Lengacher picked her name and why a not-com.
Start a Buzz
These “not-com” options like .photos or .photography have obvious benefits, including memorability, meaning and availability. Choices like .COFFEE, .FLORIST, and .STYLE immediately conjure images to the consumer, while words like .COMPANY, .BUSINESS and .MEDIA have broader appeal. And let’s just consider the SEO opportunity for you here, as well. If you’re a coffee company, then let’s just say you’re coffee company, not a coffee company.com.
Photo Driftaway CoffeeAnd that’s exactly what Driftaway Coffee (www.driftaway.coffee) did when NY owners Suyog Mody and Anu Menon made the jump not just from corporate America but to a coffee subscription service that that delivers personalized fresh-roasted coffee to your door. The ‘dot-coffee (.coffee) has provided them a obvious digital storefront and been a great conversation starter.
We are an online business exclusively selling online,” says Mody. “It’s a URL that implies what we do.”
Read more about Driftaway Coffee’s choice for a not-com.
Bring Your Business to the Customer
When you’re trying to not just teach people about a topic, but also stir up sales from your business, you have double the work for marketing your business and the subject matter.
Photo Fermentista KitchenFor authors Kirsten and Christopher Shockey, they wanted to educate people about fermentation as a culinary art and hopefully, point people to buy their book. So The Fermista’s Kitchen (www.ferminista.kitchen) was born.
People like to be in their kitchen, and we want it to bring this idea that fermentation is really easy and really accessible into your life.” says Kirsten Shockey.
Read more about why the Shockeys picked their name and why a not-com.
Choosing a great name for your business is one of the most important decisions. advice and inspiration to help you jump-start the name brainstorm. By taking a 360-degree approach to naming, Name.Kitchen blends business, human interest and pop culture to help create your business success story. Name. Kitchen is, helps entrepreneurs (“business chefs”) to create the perfect recipe.
Ready to get cooking with Name.Kitchen?
This is a sponsored post written by me on behalf of
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It;s so hard to make sure you are picking the right name for your business. It’s a tough job!
I was wondering about some non-com’s that I have seen lately. I wasn’t sure how they were doing it!
You are correct when we were looking for a new business name most names we thought of were taken. The Not-com’s would be a great way to go!
This was a very interesting read. I remember when the dot com thing was all the rage, and websites were the end all be all.
The best part of this post? The fact that if you’re a company, you’re a company. Not a company.com.
I wish I had known about this when I was deciding on my blog name! Maybe a re-branding is in my future!
This is super interesting. I didn’t even realize you could do it with the different domain names like that.
I had no clue this was happening. In my mind it is always just .com. Now I know. Thanks for the information.
This is definitely a way to differentiate your company. It was a very interesting read.
Such good info that I have not thought about. Interestingly, one of my very favorite websites ranked 603 in the US and 2297 in the world is a .org.
It is true, every day it is that much harder to come up with a name not taken.
Choosing a name for your business is so important. It is so hard to settle on just one.
This is such a interesting post. I will have to share this with my friend. She is trying to come up with business names for her new adventure.
This is such a great idea!!! I love all other options instead of .com, I had not heard of it before this!
It definitely makes a site a lot more catchy and memorable. There are some creative ways to use those domains.
It can definitely be hard to pick the right name for your blog. I own the .com, .org, .net and some others for my sites.
The .com standard is becoming a thing of the past! I’m glad people are becoming more accepting of more creative and exciting domain names!
It makes a lot of sense. Your business will turn out faster in searches when you are not using a .com.
picking the right name for your business is super important. i changed mine twice before i finally new this is the one i wanted.
oh I agree, it’s so hard to find your correct name that easily protrays what you do. The Not Come approach really gets your ideas and business model across in a better way.
I had no idea. I am trying to name a company right now so I should look up some more of these tips!
But yet your own website uses ,com