Ever used Pinterest for an idea and then when you clicked on the how-to link, wished there was someone to help? MamaChallenge recently partnered with JCPenney to bring their Pinterest boards to life with live demonstrations just in time for Mother’s Day as part of their #SoWorthIt campaign!
I’ve always wanted to be Oprah.
Who doesn’t, right?
Last weekend I had the chance to “play Oprah” as the emcee of JCPenny’s #SoWorthit Mother’s Day live demonstration event at Stonebriar Centre in Frisco. As part of a nationwide, 10 location campaign, bloggers like me, Dallas Single Mom and several others, played the part of hostess with the mostest, April 23, 24, 30 and May 1 for some very Pinteresting fun!
(Photo of display in Ad Age.)
After two days on stage, I has the opportunity to gift all the merchandise (check out the Pinboard display below) to those who stopped by the stage to enjoy our presentation, which included a deserving mom that we pulled from the audience to get a makeover. Team members from the Sephora Inside JCPenney, applied a smoky eye and beautiful red lip look while giving tips to the audience how they could do it at home or come get a 15 mini-makeover from the store anytime for free.
I literally said the words, “You get a car…and you get a car…and you get a car,” while I was on stage.
Of course, this was just in the “heat of the moment” and reminded the audience while it wasn’t a car, we were giving away great items perfect for Mother’s Day including shoes, necklaces, and a Chi flatiron. That flatiron actually prompted many audience members to “show what they were working with” with an impromptu dance off.
I only wish I had gotten that picture!
However, I did snap a few of the dresses I found at JCPenney and wore on stage. The first one here is from R&K Sleeveless Chiffon Maxi Dress. I normally wouldn’t wear something bright and floral, but I’m so glad I decided to go for it. I felt great all day long and it was definitely a show stopper. Don’t you think? (and under $50.)
The next day was one of those dresses that is perfect for any occasion with this Tiana B. Sleeveless Colorblock Fit and Flare. With just a hint of pink, it was a homerun that I’m sure I’ll be wearing often – especially since it was $39.99 without coupons or special sale!
While I was on stage sharing tips with the audience, I was learning along with them! For instance, I had never tried a lip stain (this one is Sephora’s own cream lip stain), but after 8 hours, two iced coffees, and some pretzel bites, it really stayed on. My lips were moist too, so this is a must-have if you have problems keeping your lip color on for more than an hour!
During the weekend we also gave away free samples, $10 off when you sign up for JCPenney Rewards, and even more coupons. It was lots of fun to play girlfriend all weekend giving out advice and learning from each other! However, JCPenney is making it easy to continue the inspiration and ideas on their Pinterest at pinterest.com/JCPenney anytime!
Thank you to JCPenney for such a fun experience and for my Mother’s Day gift to reward other moms for all the work they do all the time – because we’re all #SoWorthIt.
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